A full funnel inbound marketing agency - Inbound Heart

Inbound Marketing

Inbound Marketing2018-09-23T12:04:35+00:00

Why Inbound Marketing?

Inbound Marketing shifted the way of modern business. Unlike traditional interruption-based marketing approach where marketers mostly control the business relationship between their brands and customers, Inbound Marketing is embracing customer-centric approach where the customers been empowered by brands marketing messages to take smart well-informed buying decisions. It uses channels such as blogs, search engines, and social media to reach out to the customers where they are, offering them valuable educational content that matches their needs in order to start two-way communication instead of the traditional marketing.

Inbound Marketing Services

Create buyer persona

As Inbound marketing is customer-centric in nature, understanding and visualizing your customers is the cornerstone of your strategy. At inbound heart, we go through the deep analysis and research (interview your customers, your team, and management) to identify your brand right buyer personas.

Understand Consumer Journey

Directly after identifying your different buyer personas, inbound heart team define your customers’ journey and different touch points with your brand and ensure implementing the right tactics to ensure moving your customers through the buyer journey till reaching the purchase stage.                    

Create Your inbound Strategy  

At Inbound Heart we help you develop the strategic framework alongside with mix of tactics and approaches that shape interactions between the brand and its customers considering different buyer personas and their stage at consumer journey. So, you have the right Inbound Marketing strategy.

The Power Of Inbound Marketing

There’s a better way to engage with your visitors, all while being personal and resonating with their needs. That way is inbound marketing, and it’s been proven to work and focuses on four stages of consumers’ journey.

It all starts with the right content attracts the right visitors to your website and educate them about your product or service.
Converting traffic into qualified leads are about providing contextually relevant content at the right place in the buyer’s journey.
Moving the right customers to the bottom of your funnel with contextual content, it makes it easier to close more sales.
Don’t stop once you close the sale. Keep adding value to your customers with content marketing & lifecycle management.

Why Choose Us

At Inbound Heart, our approach involves conducting a thorough audit of sales and marketing to identify gaps, establish benchmarks and set realistic sales and marketing goals for your inbound marketing campaign. As a part of developing an inbound marketing strategy for you. Depending on the industry you operate in, your target audience, we will create a super effective customized inbound approach for you – one that helps you develop an online presence that speaks to your prospects and their specific interests and needs. Whether you need a full-service partner or a strategic guide, we’re here for you to help create and implement inbound marketing plans that will attain your goals and grow your business.

Inbound Marketing Facts

According to Search Engine Journal, inbound leads cost 60% less than outbound leads. Considering the amount of waste associated with traditional, impression-based advertising, inbound marketing provides a much more focused program that matches today’s buyer behavior.