SEO that connects with the right audience- Inbound Heart

Search Engine Optimization

Search Engine Optimization2018-02-17T08:46:17+00:00
  • search engine optimization

Why Search Engine Optimization?

There are millions of searches on Google every day and the majority of the consumers are likely to click on one of the top suggestions in the search engine results pages (SERP). To take advantage of this and gain visitors to your website your website needs to be in the top positions.

Search Engine Optimization (SEO) lays done the foundation of a good online marketing strategy. Simply, it is the process of making subtle changes and improvements to the structure and content of your site, as well as off-site factors, to ensure it can be found accurately and favorably by the search engines. SEO uses technical and creative elements to improve rankings, drive traffic and improve awareness in search engines which directly reflects on conversion rate, revenue generated and overall online brand performance.

Search Engine Optimization Services

SEO Strategy

As part of the integrated inbound marketing plan, we build the Search Engine Optimization (SEO) strategy based on solid data from your website’s full audit and analysis that includes researching your website ranking vs. relevant keywords, website content analysis vs competition, keyword research and technical audit, to help us build the right strategic framework. We also create content targeted around specific search terms that bring genuine value to the SERPs and helps to build site authority

On-page Optimization

At Inbound Heart, we research the web to know online consumer behavior and how they search for services/brands like yours. After then, we optimize your website look, feel and performance to attract potential buyer personas. Additionally, we work on developing high-quality genuine relevant contents (articles, blogs, and videos) which are the cornerstone of your SEO strategy. Finally, we build the internal linking between all website’s pages targeting the key keywords to enhance your ranking.

Off-Page Optimization 

Back-linking is a key factor in Search Engine Optimization, and getting quality links from high authority websites is crucial for the success of off-page optimization efforts, Inbound Heart team will build a back-linking strategy to ensure the development of different types of contents and ensure the distribution of these contents on external publications and social media channels to build high-quality inbound links to your website to ensure better positioning in search engines over time.

The Power Of SEO

Search engines serve millions of users per day looking for answers to their queries or for solutions to their problems. SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized the web site is more likely to attract customers and deliver the higher volume of sales.

It allows you to position your business strongly with your core target audience.
Online data can easily be assessed with SEO, which can further strengthen your marketing strategies
It drives targeted traffic yet it is relatively inexpensive compared to paid digital marketing efforts.

Why Choose Us

Inbound Heart’ team has a decade of experience helping brands within the online space and has a track record of improving the authority of a website with strategic on- and offsite marketing techniques that are also ethical. Each website is different and no one SEO strategy can achieve success for every unique situation and at Inbound Heart we will offer you tailor made solutions to meet your goals. We pride ourselves on being an SEO services company that can cater for the needs of clients of all sizes.

Search Engine Optimization Facts

Around the world, 131 billion searches are conducted on the web each month, 70% of the links clicked on by search users are actually organic