Why Landing Page?
As an entrepreneur return on investment means getting an increased number of customers for your business. Given this, the landing page has a crucial role in the conversions of prospects to customers. In order to fulfill your goal, spend a considerable amount of time in creating your landing page and keep in mind the following:
One at a Time
Do not try to sell your entire product’s benefits or services in a single landing page. It would be confusing and will fail to reach the desired conversion level. To convert your prospects to customers, draw the attention of your visitors towards ONE single offer. In other words, go for single-minded messaging and in each landing page highlight any one of your benefits which are relevant to your target audience.
7 Seconds of Fame
Yes, that’s true! Your landing page must communicate the message in 7 seconds. If it fails, it surely has areas of development. Every element on the landing page should be easily understandable because, in these few seconds, you ought to assure the visitor or reader that they are in the right place.
What is in your product or service that would arouse immediate interest to the target audience? You must find the answer to this question in order to come up with a killer headline. Decide what your customers are looking for when they come to your landing page and develop a headline that focuses on those needs. In short, your headline should accomplish the following tasks:
- It should capture the attention of the reader.
- Through the headline, the reader should be informed regarding what the service or product is all about. It might also contain the image explaining the product or service.
- The headline should be crisp and short, preferably 10 words, and never more than 10.
A Strong Call to Action
Whether you believe it or not, there is a lot of difference between a call to action and a strong call to action. If you just use generic texts like “Submit” or “Send”, you may miss out on the much-desired conversion that your landing page is aimed at.
Instead of using such generic call to action that fails to make a mark in the minds of the target audience, use eye-catchy words such as “Buy Now”, “Grab the Offer Now!”, and so on, that has some kind of a psychological effect and arouses urgency. In other words, to trigger the desired action, the call to action should be customized according to the needs of the target audience. Also, make it stand out by using a contrasting color.
Effective and Simple Information Capture
A study by Jacob Nielsen has revealed that a majority of website visitors do not scroll. They will just view what is above the fold – the web page area that can be seen without scrolling down. So, when you place a form on the landing page, it should be above the fold and have a minimum number of fields required.
Also, before your visitor’s register, make it clear to them what they would be getting. Remove any doubt that might exist in the minds of your visitors regarding your company and your product or service.
Target is Target
It is obvious that you are not targeting the whole world with the landing page. Your aim is to reach out a particular market segment or target audience, so you should keep that in mind while designing your landing page. For instance, if yours is a health and wellness startup, your target market should be high income, health-conscious individuals.
If you create a landing page with all the above requisites in mind, then you are sure to have a rocking number of conversions. Whatever you are designing the landing page or hiring an expert to do it for you, ensure to include the above in your brief.