Creamistry is a Southern California based ice cream brand that uses liquid nitrogen to create the ice cream product. Creamistry is an innovative dessert shop that focuses on providing the highest quality products and the best possible customer experience. The core company concept is based on a life experiment where the customer is wowed with an exciting show and presentation while waiting for their product to be served. The business was developed using proprietary equipment and machines, which were developed for this specific purpose.
The key task to educate consumers about the new Nitrogen ice cream and to launch the brand in Saudi Arabia for the first time, using the power of social media in the country and by developing a solid social media and content marketing strategy to the brand