For every single ad impression, Facebook runs an ad auction wherein its system selects the best ads to run based on the ads' maximum bids and ad performance. So every time you as an advertiser, set up an ad and define the audience you want to taregt, there is no...

Contrary to most common beliefs- Facebook is not dead. The Latest figures from global data show that Facebook is the 3rd most visited website in the world and it’s the #1 world’s most used social platform. Facebook also has 2.91 Billion active users on a monthly basis...

We get it. You have been able to manage to sell your products and services online so far and probably have Facebook and Instagram shops active as well. So you might be thinking about why having an effective website is relevant for you. But, and it’s a big but, every...

The TikTok algorithm is a complex system designed to serve users content based on what it believes to be of high interest. The highly personalized TikTok algorithm that fuels the For You feed is what makes the app so addictive. According to TikTok, the For You Page’s...

So, you have heard about the SEO (Search engine Optimization) and you have been informed that SEO is important and that it works very well for online business. But at some point, you have probably thought about what makes SEO so important. What exactly is SEO? Search...

So, in our last blog, we set out to demystify this scary, little understood area in the Digital marketing-Search Engine Marketing (SEO). Now its time to put some of the learning from the last blog to use. Its time for the (dreadful) SEO audit! Don?t worry, we will...